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Why Product Discovery is Essential for Large Corporates

Are you a large corporation looking to improve your software development process?

If your answer is yes, you’re probably familiar with the concept of product discovery. But its importance isn’t always understood, leading to it being overlooked or not effectively implemented.

You’ll find that expertly executed product discovery phase is beneficial for software engineering. Moreover, it can prevent some common headaches experienced in later development stages.

What is Product Discovery?

Product discovery is a phase of software development where key stakeholders work together to perform crucial tasks. The three main tasks are: to define the problem to be solved, identify potential solutions, and evaluate their feasibility.

These tasks are essential because they help ensure the final product algins with the needs of the target audience. Doing so maximizes the chances of success.

Why is Product Discovery so Important for Large Corporates?

There are four main reasons:

  1. Reduces Risk
    Thorough research and testing are conducted during the product discovery phase. This helps identify potential issues and roadblocks before they become major problems. Catching these early can save your company time and money in the long run.
  2. Promotes Collaboration
    Product discovery brings together a diverse group of stakeholders. This includes developers, designers, end users, and product owners. This collaboration allows for a more holistic problem-solving approach, leading to better solutions.
  3. Improves User Experience
    User research and customer feedback are incorporated into the product discovery process. Utilizing this data can help you create a final product that’s intuitive, user-friendly, and meets the needs of your target audience.
  4. Helps Align Your Produce With Business Goals
    The business goals that a product should meet are defined during the product discovery phase. Considering your goals ensures that they’re met by the product design. This improves the chances of overall success in your software development efforts.

In Short…

Product discovery is a valuable tool for large corporates looking to improve their software development process. By conducting thorough research, collaborating with stakeholders, and aligning your product with business goals, you can increase the chances of success and reduce risk.

Try Product Discovery with Skywalk

Do you think product discovery would benefit your organization? Contact Skywalk to find out. Book a no-obligation information session with our team. Explore more ideas around technology and how it can grow your business.

The Skywalk Way